Social Media Management
What is it?
Digital Marketing is a form of advertising through digital channels such as search engines, websites, and social media. Traditional ways of marketing such as TV and Radio are becoming more expensive and less valuable, so online marketing is growing significantly with more and more business’ getting on board.
Why do you need it?
With the evolution of modern technologies, businesses of every size are doing everything they can to keep up with their competitors. Brick and mortar businesses are imploding, with the recent shutdown of stores such as “Toys R Us” more and more companies are turning their business models online.
Small business’ sometimes have minimal resources; digital marketing gives them the opportunity they never had before to perform sales and marketing strategies to target their specific audience in a better and more cost-effective way.
Three of the most effective tools and techniques you can use for your digital marketing campaign are SEO, Social Media and Email Marketing. They generate quick and effective interactions with your target audience and delivers great results.
Where do we come in?
For many small businesses, there isn’t enough time or resources to dedicate to effective digital marketing. Posting quality content consistently takes a lot of time and effort that some small business marketing teams don’t have. That’s where we come in.
At Sood Marketing, we can support your business to develop your presence online. We work with you to create a package that suits your needs and is in line with your goals. Contact us today for more information.
Having an online presence for your business will allow you to reach new audiences across the globe. You will be able to communicate effectively with your target audience seamlessly.
A properly planned marketing campaign can reach the correct target audience at a lower cost. Current rates of advertising online are relatively small compared to traditional media. Living in a digital world allows other avenues to be exploited, such as influencer marketing.
Having an online presence will allow you to talk to your customers. This will allow you to build your reputation and awareness as a brand, ultimately being able to impact customer loyalty and new customer acquisition.
Having an online presence means that your customers are only a few clicks away from completing a purchase or reaching out to your business, unlike brick and mortar business’ that requires them to visit your shop.
You can measure how effective your online presence is with many tools. You can track key analytics and KPIs for your business to see how effective your marketing efforts are.
Digital Monitoring is a key part of measuring the success of any digital campaign.
Finding out how your customers act and respond to the content you are putting out is an important part of marketing that is sometimes overlooked.
Where Do we come in?
At Sood Marketing we can create custom dashboards that can monitor your digital footprint. Showing you how your following are responding to your latest social posts or a customers journey on your website. Having this information easily accessible is critical in a fast-paced digital world.
We don’t just monitor analytics; we monitor engagement too. We review and respond to reviews, comments, shares and everything in between. In digital marketing, engagement is key to developing your brand’s reputation as well as trustworthiness.
We Measure all key digital analytics and report back to you to ensure we are not only hitting your KPI’s but going above and beyond.
Engaging with customers is crucial, whether they are visiting your site or social media and leaving reviews and comments, we will be able to streamline and monitor the whole process, so you don’t have to.
Reports are an excellent way to feedback to shareholders and bosses. Having a visual representation of how you are performing is a great way to digest information quickly. This is a standard feature with most of our packages.
We monitor what is happening in your industry so you are the are ahead of your competitors.
What is Influencer Marketing?
Lets first define the term Influencer. A person or thing that influences others. Technically we are all influencers. Some of us simply have a more significant following and more influence than others. Paying someone to promote your product or service to their audience is called Influencer Marketing.
At its most basic, Influencer Marketing is a mix of old and new marketing tools, taking the idea of celebrity endorsement and converting it into a modern-day content-driven marketing campaign. The most significant difference is that the results of the campaign are usually collaborations between brands and influencers.
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a famous fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you have to find them. They are easily recognised by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.
The current state of the industry has experienced a rise in influencers fraud, people who cheat their way to the top buying followers and likes. This is a real issue across the industry and making it more challenging for brands to determine the authenticity of someones following.
Influencer Marketing isn’t just about finding someone with an audience and paying them with money or exposure so they can say good things about you.
That’s what viral celebrities are for.
Influencers are people who’ve spent time building their brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They’re people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren’t interested in a quick payout.
Influencer Marketing is also not about quick payouts. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about direct selling. It’s about showing your authority, credibility, and thought-leadership within your industry. It’s about becoming synonymous with whatever it is that you offer.
Where do we come in?
Influencer marketing is becoming more and more saturated meaning finding the right type of influencers can be hard. We work closely with trusted influencers across a range of different industries. We can source, manage and report on influencer campaigns. Contact us today for more information.
Print Marketing is not dead!
Technology has quite literally taken over; digital marketing has become the more popular marketing strategy for a lot of businesses. Don’t get us wrong; we fully believe that all companies should adopt a digital strategy. However, everyone seems only to be talking about digital marketing and more traditional ways are being overlooked, particularly print marketing. But print is NOT dead, its quite the opposite.
Print marketing consists of a whole host of things such as posters, leaflet, brochures and direct mail. It does come in all forms, and the possibilities are endless. Having worked with many clients on print campaigns, we have seen first hand the impact that this type of channel has had on our customers. Despite this though, a lot of people think that print marketing is old fashioned. We, however, strongly disagree.
Where do we come in?
We can support your business and your print marketing needs. Consulting, designing, distribution and more. We can be as involved as you need us to be to ensure your project is a success. Contact us today for more information.
Benefits of Print Marketing
Customers love to feel valued and special by companies, and there is something about print marketing that gets this across exceptionally well. In particular, direct mail or a letter is a bit more personal than other types of marketing.
Print has become less important to more companies. As a result of this, using more print marketing in your overall marketing strategy will give you a competitive edge, only because it is done less so stands out more when done well.
Clever Opportunities to Advertise
Print opens up so many creative opportunities for you to advertise your business. Creating something that can grab your customers attention will mean that they are encouraged to engage with your business for longer.
Printed materials can grab people’s attention. With print marketing, there is a lot of opportunity for a great design that will attract people to your business.
Builds Reputation & Credibility
For us, print marketing shows that brands have put more effort into their advertising, making them appear more trustworthy and genuine about what they are doing. Having strong brand awareness and credibility, usually, are deciding factors when customers choose your services or not.
Unlike other marketing strategies, print can have longer-lasting effects due to the nature of it.
Search Engine Optimisation
SEO includes both the technical and creative elements required to improve rankings, drive traffic, and increase awareness of your website in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is merely a matter of making sure your site is structured in a way that search engines understand.
However, SEO isn’t just about building search engine-friendly websites. It’s about making your site easier for people too. At Sood Marketing we believe these principles go hand-in-hand.
Why do you need it?
Most web traffic is driven by the commercial search engine Google. Bing and Yahoo have a much smaller reach than google but can be still worth addressing. Social media and additional types of traffic can generate hits on your website however, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Background has shown that search engine traffic can make (or break) an organisation’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to different types of marketing and promotion
Higher positions on the search engine mean a higher majority of impressions and clicks leading to a significant increase in traffic to your website.
Having your tags, descriptions and keywords optimised will lead to a higher click-through rate meaning increased qualified web traffic.
SEO provides trackable and quantifiable results, regardless of if you are an e-commerce or non-e-commerce site, this does not affect ROI.
Complete analytics also provide the ability to drill down with a fine tooth comb and see demographic information and other engagement metrics for individuals who have interacted with your website.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Increased Site Usability
While making your website easier to navigate for the search engines, SEO will help make your website more userfriendly as well.
SEO consists of rearranging your site and links to make pages within the website easier to find and navigate.
Ranking higher on search engines will significantly increase the impressions your website will get. This translates to more exposure meaning your brand awareness will improve.
Being on the first page for a target keyword not only helps the end-user associate your brand with the keyword but increases the trustworthiness of your brand.
Social Media Management
Everyone knows the importance of social media but, do we all have a good understanding of how it works?
For most brands, a strong social media presence is becoming critical, as this is where your target audience is.
In 2019, there are up to 3.5 billion active social media users around the globe, up from 2.46 billion in 2017.
For businesses, the more people who see your logo, name and products online, the more are likely to remember your brand.
Social media management is the most effective and least costly way to show the world what you have to offer, creating an excellent communication dynamic between you and your customers.
Looking for freelancers?
But don’t want the hassle of vetting and managing them?
If you are looking for a professional to work on a new project, we will be able to source and manage them for you. We have built strong relationships with high-quality freelances and influencers across the UK.
- Graphic Designer
- Website Content Writer
- PR Writer
- Mobile Applications
- Food Industry
If you have a website, then you will no doubt be aware of web hosting – but the chance to bring your website onto the world wide web shouldn’t be controlled by a faceless company offering poor package options, lacking proper customer support and giving you no freedom to experiment with your hosting.
At Sood Marketing, we want the best for you and your business. We are not are a faceless company, far from it, we engage fully with our clients to discuss their exact needs from our web hosting packages, so they are getting the right option for them.
All of our cloud hosting packages come with optional daily backups as well as weekly off-site backups, so you can put your mind at ease knowing that everything you do on your website is dependable and consistently updated.
Most web hosting services used by other notable companies are very energy-intensive; our packages offer 100% green, carbon-neutral based hosting platforms – all the while being reliable and secure with 99.99% uptime. This environmentally sustainable hosting helps our many clients minimise their impact on the environment and reduce their digital carbon footprint.
Switching to one of our web hosting packages isn’t just environmentally-friendly, our clients have noted up to 50% savings when compared to their past web hosting plan.
What if these packages aren’t for me?
If your project requires more than what is offered in our packages, we will help you create a custom hosting package to fit all your needs.