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What is it?
Digital Marketing is a form of advertising through digital channels such as search engines, websites, and social media. Traditional ways of marketing such as TV and Radio are becoming more expensive and less valuable, so online marketing is growing significantly with more and more business’ getting on board.
Why do you need it?
With the evolution of modern technologies, businesses of every size are doing everything they can to keep up with their competitors. Brick and mortar businesses are imploding, with the recent shutdown of stores such as “Toys R Us” more and more companies are turning their business models online.
Small business’ sometimes have minimal resources; digital marketing gives them the opportunity they never had before to perform sales and marketing strategies to target their specific audience in a better and more cost-effective way.
Three of the most effective tools and techniques you can use for your digital marketing campaign are SEO, Social Media and Email Marketing. They generate quick and effective interactions with your target audience and delivers great results.
Where do we come in?
For many small businesses, there isn’t enough time or resources to dedicate to effective digital marketing. Posting quality content consistently takes a lot of time and effort that some small business marketing teams don’t have. That’s where we come in.
At Sood Marketing, we can support your business to develop your presence online. We work with you to create a package that suits your needs and is in line with your goals. Contact us today for more information.
Having an online presence for your business will allow you to reach new audiences across the globe. You will be able to communicate effectively with your target audience seamlessly.
A properly planned marketing campaign can reach the correct target audience at a lower cost. Current rates of advertising online are relatively small compared to traditional media. Living in a digital world allows other avenues to be exploited, such as influencer marketing.
Having an online presence will allow you to talk to your customers. This will allow you to build your reputation and awareness as a brand, ultimately being able to impact customer loyalty and new customer acquisition.
Having an online presence means that your customers are only a few clicks away from completing a purchase or reaching out to your business, unlike brick and mortar business’ that requires them to visit your shop.
You can measure how effective your online presence is with many tools. You can track key analytics and KPIs for your business to see how effective your marketing efforts are.